HiSTEP 2021: Product Development for Hawaii’s Exporters

Developing products that will sell well in a particular market is not an easy task, particularly when exporting to foreign markets with different cultures, languages, and expectations. However, there some people and companies that know their target market segments so well that they can develop products with near-certain success. This seminar will introduce product development experts and provide insights into what our Hawaii companies should consider when developing new products for sale in foreign markets.