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May 2021
HiSTEP 2021: Export to Taiwan for Hawaii Companies
Taiwan has been growing as an export market for Hawaii companies and the number of tourists from Taiwan visiting the islands is also increasing annually. As a wealthy island nation with a developing beach and surf culture, Taiwan is an attractive export market for Hawaii companies. The ease of doing business in Taiwan is often ranked as one of the easiest in the world and our local companies can take advantage of the geography and longstanding cultural ties. This seminar…
Find out more »June 2021
HiSTEP 2021: Product Development for Hawaii’s Exporters
Developing products that will sell well in a particular market is not an easy task, particularly when exporting to foreign markets with different cultures, languages, and expectations. However, there some people and companies that know their target market segments so well that they can develop products with near-certain success. This seminar will introduce product development experts and provide insights into what our Hawaii companies should consider when developing new products for sale in foreign markets.
Find out more »July 2021
HiSTEP 2021: Digital Marketing for Hawaii Exporters
With travel constraints and more people online every day, developing strategies for digital marketing and social media platforms are more important than ever before. Hawaii's natural beauty and culture provide for some of the world's best images for products and services. This seminar will provide attendees with the latest trends and state-of-the-art best practices in international digital marketing and social media messaging.
Find out more »August 2021
HiSTEP 2021: Virtual Trade Shows for Hawaii Exporters
Travel restrictions and concerns about safety have prevented traditional in-person trade shows from occurring. Increasingly, Hawaii companies are attending virtual trade shows in order to market their products and services in foreign markets. This seminar will address the most recent trends in virtual trade shows and provides some insights as to how companies can maximize their investment in attending virtual trade shows.
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