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June 2021

HiSTEP 2021: Product Development for Hawaii’s Exporters

June 3, 2021 @ 9:00 AM - 11:00 AM
Free

Developing products that will sell well in a particular market is not an easy task, particularly when exporting to foreign markets with different cultures, languages, and expectations. However, there some people and companies that know their target market segments so well that they can develop products with near-certain success. This seminar will introduce product development experts and provide insights into what our Hawaii companies should consider when developing new products for sale in foreign markets.

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HPEC Event: Exporting to Vietnam

June 24, 2021 @ 3:00 PM - 4:30 PM
Zoom Webinar
$20

Vietnam is a growing export market for Hawaii companies. Learn about the opportunities in this very exciting market.

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July 2021

HiSTEP 2021: Digital Marketing for Hawaii Exporters

July 8, 2021 @ 9:00 AM - 11:00 AM
Zoom Webinar
Free

With travel constraints and more people online every day, developing strategies for digital marketing and social media platforms are more important than ever before. Hawaii's natural beauty and culture provide for some of the world's best images for products and services. This seminar will provide attendees with the latest trends and state-of-the-art best practices in international digital marketing and social media messaging.

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August 2021

HiSTEP 2021: Virtual Trade Shows for Hawaii Exporters

August 5, 2021 @ 9:00 AM - 11:00 AM
Zoom Webinar
Free

Travel restrictions and concerns about safety have prevented traditional in-person trade shows from occurring. Increasingly, Hawaii companies are attending virtual trade shows in order to market their products and services in foreign markets. This seminar will address the most recent trends in virtual trade shows and provides some insights as to how companies can maximize their investment in attending virtual trade shows.

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December 2021

HiSTEP 2022: Export University 101

December 9, 2021 @ 9:00 AM - 12:00 PM
Zoom Webinar
Free

Learn from experts the fundamentals of core export courses, including finance, marketing, legal, information technology, logistics, and cultural issues. This course is designed to provide broad, high level insights to these topics and give the exporter or potential exporter ideas to contemplate and issues to prepare for when sending products and services overseas.

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January 2022

HiSTEP 2022: E-Commerce for Hawaii Exporters to Japan

January 6 @ 3:00 PM - 4:30 PM
Zoom Webinar
Free

Due to lingering travel quarantines and fewer visitors to the islands from Japan, E-Commerce is more important than ever for Hawaii's exporters. The focus of this webinar will be online shopping in Japan and how to pre-position products in the market for sales and rapid order fulfillment on Amazon Japan, Rakuten, or via your own website.

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March 2022

HiSTEP 2022: Exporting of Services from Hawaii

March 10 @ 9:00 AM - 10:00 AM
Zoom Webinar
Free

The service sector is an important part of the Hawaii economy and exporting of services can be a significant driver of growth in areas such as architecture, engineering, technology, business planning, hospitality, training, and education. This seminar will bring together local experts who have been successful at exporting their services and government officials who assist service-oriented companies with their export goals.

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April 2022

HiSTEP 2022: Logistics for Hawaii Exporters

April 7 @ 9:00 AM - 10:30 AM
Zoom Webinar
Free

Shipping products to customers in foreign markets is perhaps the most complicated and expensive part of exporting from Hawaii. Many of our local companies do not consider this extremely important step before they start selling in a foreign market, and hard earned profits can be easily erased by mistakes in logistics. This webinar will introduce you to key suppliers of logistics solutions who can help you with your packaging, consolidation, shipment, customs duties, and warehousing.

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May 2022

HiSTEP 2022: Export Financing for Hawaii Companies

May 12 @ 9:00 AM - 10:30 AM
Zoom Webinar
Free

Financing the export of orders received from overseas customers can sometimes seem like a daunting task, however there is support available to Hawaii exporters. This seminar will provide details about financial language and terms used in international business that are different than local or domestic US sales. Also, information about resources such as Export-Import (EXIM) Bank credit financing, SBA export financing, and other options available in Hawaii, and introductions to the people who can assist you.

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June 2022

HiSTEP 2022: Exporting to Japan for Hawaii Companies

June 9 @ 3:00 PM - 4:30 PM
Zoom Webinar
Free

Japan is the top market for Hawaii exporters, due to longstanding cultural ties and our geographic location. Its sophisticated consumers with considerable purchasing power seek high-quality, trend setting, innovative products and services from Hawaii. This seminar will provide insights to doing business in Japan, as well as introduce attendees to key people and organizations that are excellent resources for Hawaii companies interested in exporting products and services to Japan.

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