Marketing in Japan

Learn specific marketing strategies for promoting your brand and driving sales in Hawaii’s #1 export market – Japan! The program will include how to leverage social media. Please register in advance via Eventbrite. If you cannot attend in person, please join the live webinar by registering at Zoom.

Free

HiSTEP 2021: Exporting to Japan for Hawaii Companies

Financing orders received from overseas customers can sometimes seem like a daunting task; however, there is support available to Hawaii exporters. This seminar will provide details on resources such as EXIM Bank credit financing, SBA export financing, and microfinancing that are available in Hawaii.

Free

HiSTEP 2022: E-Commerce for Hawaii Exporters to Japan

Due to lingering travel quarantines and fewer visitors to the islands from Japan, E-Commerce is more important than ever for Hawaii's exporters. The focus of this webinar will be online shopping in Japan and how to pre-position products in the market for sales and rapid order fulfillment on Amazon Japan, Rakuten, or via your own […]

Free

HiSTEP 2022: Exporting to Japan for Hawaii Companies

Japan is the top market for Hawaii exporters, due to longstanding cultural ties and our geographic location. Its sophisticated consumers with considerable purchasing power seek high-quality, trend setting, innovative products and services from Hawaii. This seminar will provide insights to doing business in Japan, as well as introduce attendees to key people and organizations that […]

Free

HiSTEP 2024: Multilingual Websites, Social Media, and E-Commerce Trends for Exporters

Zoom Honolulu, HI, United States

The information technology (IT) used to market products and services has changed significantly in the past few years. This webinar is designed to provide the latest information about which IT platforms can be deployed at a reasonable cost to maximize returns on the time and money invested. Kanzo Nara of Image Web Creation and the […]

HiSTEP 2024: Exporting of Agricultural Products from Hawaii

Zoom Honolulu, HI, United States

Agricultural products--including beverages and processed foods--are a growing export of the Hawaii economy. This webinar will introduce you to several federal, state, and county resources that are available to agricultural exporters, as well as discuss international trade shows where Hawaii will have a strong presence in 2024.