Tag Archives | Marketing

HiSTEP 2023: Export University 101

Our annual event. Learn from experts the fundamentals of core export courses, including finance, marketing, legal, information technology, logistics, and cultural issues. This course is designed to provide broad, high level insights to these topics and give the exporter or potential exporter ideas to contemplate and issues to prepare for when sending products and services overseas.

This event is hybrid: in-person at FTZ9 and online via Zoom. Export University 101 is free to attend thanks to funding from DBEDT and SBA.

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HiSTEP seminar: Marketing in Korea

This seminar was originally scheduled for February 2019, however, the US government shutdown caused us to reschedule.

Korea is the second largest export market in Asia for Hawaii products and is growing. Likewise, visitors to the islands from Korea increases year-on-year. In this seminar, we will introduce the fundamentals of marketing to this important export market. Producers of products and services alike will find useful information about Korea from our panel of experts, including a former chairman of the American Chamber of Commerce in Korea.

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