HiSTEP 2021: Virtual Trade Shows for Hawaii Exporters

Travel restrictions and concerns about safety have prevented traditional in-person trade shows from occurring. Increasingly, Hawaii companies are attending virtual trade shows in order to market their products and services in foreign markets. This seminar will address...

HiSTEP 2021: Digital Marketing for Hawaii Exporters

With travel constraints and more people online every day, developing strategies for digital marketing and social media platforms are more important than ever before. Hawaii’s natural beauty and culture provide for some of the world’s best images for...

HiSTEP 2021: Product Development for Hawaii’s Exporters

Developing products that will sell well in a particular market is not an easy task, particularly when exporting to foreign markets with different cultures, languages, and expectations. However, there some people and companies that know their target market segments so...

HiSTEP 2021: Export to Taiwan for Hawaii Companies

Taiwan has been growing as an export market for Hawaii companies and the number of tourists from Taiwan visiting the islands is also increasing annually. As a wealthy island nation with a developing beach and surf culture, Taiwan is an attractive export market for...

HiSTEP 2021: Exporting to Japan for Hawaii Companies

Financing orders received from overseas customers can sometimes seem like a daunting task; however, there is support available to Hawaii exporters. This seminar will provide details on resources such as EXIM Bank credit financing, SBA export financing, and...